In Bold New Partnership, Snack Factory Selects AMP Agency to Launch “Bold & Spicy” Line of Pretzel Crisps®

AMP Agency will provide creative and media services in support of Pretzel Crisps® new Bold & Spicy category of flavors

(Boston, MA) – September 19, 2011 – Spicing up their marketing approach, Snack Factory, makers of the world’s first spreadable pretzel cracker, Pretzel Crisps®, has announced the hiring of AMP Agency, a Boston-based integrated communications company. AMP will be responsible for creative and media duties aimed to drive mass awareness around the launch of the new Bold & Spicy Pretzel Crisps® category, which includes the wildly popular Buffalo Wing and the new Jalapeño Jack and Chipotle Cheddar flavors.

“The new Bold and Spicy category is more than just a line extension,” said Perry Abbenante, Vice President of Marketing for Pretzel Crisps®. “By expanding the Pretzel Crisps® portfolio to include the Jalapeño Jack and Chipotle Cheddar flavors, we hope to reach a new group of consumers. The AMP partnership enables us to introduce these new offerings in a creative and exciting way, while helping to build increased interest among current users.”

“We are thrilled to be working with Pretzel Crisps®, a brand that has boldly redefined the snacking category,” said Gary Colen, CEO of AMP Agency. “We are excited to spice up the web with a flavorful creative campaign that will drive awareness of the new Bold & Spicy flavors and encourage consumers to visit the deli section of their local supermarket.”

AMP Agency currently provides creative and media services for a number of Fortune 500 clients. With its “Insights-Inspired, Results-Driven” approach, AMP leverages key information to create compelling brand communications and experiences across a broad number of communication channels including social media, public relations, events, digital media and mobile.

About Snack Factory
Based in Princeton, New Jersey, Snack Factory was founded in 2004 by snack food pioneers Sara and Warren Wilson. From their humble start selling funnel cakes at county fairs, the couple went on to create New York Style Bagel Chips and Pita Chips (sold to RJR Nabisco in 1992). Today, Snack Factory is reinventing the pretzel category with the world’s first spreadable pretzel cracker, Pretzel Crisps®. For more information, please visit pretzelcrisps.com or become a fan on Facebook at www.facebook.com/pretzelcrisps. Pretzel Crisps®. Rethink your pretzel!

MEDIA CONTACT:

Jessica Harris, jharris@pretzelcrisps.com
Director, Public Relations
609.613.0715
Snack Factory
http://pretzelcrisps.com/
Facebook: Facebook.com/PretzelCrisps
Twitter: @PretzelCrisps

About AMP Agency
AMP Agency is an integrated communications agency that specializes in developing innovative marketing solutions drawn from its history of “Insights-Inspired, Results-Driven” success across a full suite of marketing channels. For more information about AMP, visit www.ampagency.com.

MEDIA CONTACT:

Matt Jacobs, mjacobs@ampagency.com
Director, Strategic Marketing
617.837.8169
AMP Agency
www.ampagency.com
Twitter: @AMP_Agency
Facebook: Facebook.com/BrandAMPlification

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