PRETZEL CRISPS® ENCOURAGES AMERICANS TO SKINNY DIP

The Thin, Spreadable Pretzel Cracker Asks Americans to Drop the Extra Calories and Snack Healthy in Honor of National Pretzel Day

PRINCETON, NJ – April 26, 2011 – The tradition of skinny dipping has often been considered taboo, but for those willing to let loose and go against the grain (of salt), Pretzel Crisps® brand wants consumers to know the reward far outweighs the risk.  As part of the brand’s ongoing effort to create healthier snacking attitudes, Pretzel Crisps is encouraging pretzel lovers to bag the chips and skinny dip with Pretzel Crisps in honor of National Pretzel Day.  According to the Pretzel Crisps Facebook page, more than 46,000 fans have embraced skinny dipping; proving pretzels can be healthy and delicious. 

Since 2004, Snack Factory’s Pretzel Crisps brand has provided health conscious consumers with a low fat, low calorie, wholesome snack time option.  Founded by snack food pioneers Warren and Sara Wilson, Snack Factory’s Pretzel Crisps brand are incredibly thin, flat-baked pretzels made without any trans fats, saturated fat or cholesterol.  For years, loyal fans have supported the one-of-a-kind pretzel, marking new milestones along the way with new flavors, a packaging refresh and now skinny dipping on National Pretzel Day.

“Skinny dipping is a great way to introduce new users to the brand and what better day to do that than on National Pretzel Day,” said Perry Abbenante, Vice President of Marketing for Pretzel Crisps.  “The playful term, skinny dipping, refers to eating Pretzel Crisps with dips such as hummus, salsa and other low fat options.  When paired together, they make for a delicious and nutritious snack.”

National Pretzel Day was initiated in 1983 by Pennsylvania State Representative Robert S. Walker.  A decade later, Pennsylvania Governor and pretzel enthusiast Edward Rendell brought new life to the holiday.  “As Governor, I was proud to re-declare April 26 as National Pretzel Day in Pennsylvania,” said Edward Rendell.  “I did so because the pretzel is a great all American snack.  Whether it is the famous Philadelphia soft pretzel, the sourdough pretzel, Pretzel Crisps® or pretzel bread, the pretzel is tasty and low fat, something all Americans can enjoy.”

To show your support of National Pretzel Day and skinny dipping, become a fan of Pretzel Crisps on Facebook at Facebook.com/PretzelCrisps.  For more information about Pretzel Crisps products and promotions, visit www.pretzelcrisps.com.   

About Snack Factory

Based in Princeton, New Jersey, Snack Factory was founded in 2004 by snack food pioneers Sara and Warren Wilson.  From their humble start selling funnel cakes at county fairs, the couple went on to create New York Style Bagel Chips and Pita Chips (sold to RJR Nabisco in 1992).  Today, Snack Factory is reinventing the pretzel category with the world’s first spreadable pretzel cracker, Pretzel Crisps®.  For more information, please visit pretzelcrisps.com.  Pretzel Crisps®. Rethink Your Pretzel!

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