New Pretzel Crisps® Line Debuts at Expo West

“A Modern Twist on an Old Classic”
Princeton, NJ (March 5, 2010, 2010) – Snack Factory® will debut their Modern Classics line of Pretzel Crisps® at the Natural Products Expo West trade show in Anaheim, CA on March 12th. The Modern Classics will join the current Deli Style and chocolate covered Special Edition in the Pretzel Crisps® line up.

Pretzel Crisps® Modern Classics, the latest creation from Warren and Sara Wilson, the creators and former owners of New York Style Bagel Chip Company, are a premium product designed for the natural foods consumer. The Modern Classics variety of Pretzel Crisps® will consist of 4 delicious flavors including Tuscan Three Cheese, Supreme, Cinnamon Toast and Classic. They contain no trans fats, saturated fats or preservatives, and are only 110 calories per serving.

Snack Factory® anticipates great success for The Modern Classics line encouraging consumers to “Rethink Their Pretzels” with 4 flavor options and attention to healthy snacking.

“The growth in the natural foods arena has been tremendous and it’s a space where we’ve really not been represented.  The new line targets that space, as well as the natural food consumer with a new look and unique flavors”, said Perry Abbenante, Vice President of Marketing for Snack Factory®.

The new product line will ship to natural foods distributors in April and will be available at select natural foods stores nationwide shortly thereafter.

About Snack Factory® – You may have already enjoyed several products created by Snack Factory® founders Warren and Sara Wilson. With 30 years of snacking behind them, The Wilsons were the creators and former owners of the New York Style Bagel Chip Company and the Funnel Cake Factory. Located in Princeton New Jersey, Snack Factory® continues to develop and bring to market high quality and unique products. Pretzel Crisps® can currently be found in your supermarket’s deli and at fine stores near you.

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