GOT AN ‘APP’ FOR THAT?

Pretzel Crisps® Launches Facebook Appetizer Contest Searching for America’s Tastiest Pairings 

PRINCETON, NJ – March 20, 2012 – Since 2004, Snack Factory Pretzel Crisps® have captured the hearts and stomachs of Americans, inspiring them to create an infinite amount of delectable combinations and scrumptious recipes using the low fat, low calorie pretzel crackers.  Today, the better-for-you snack brand is seeking America’s top Pretzel Crisps pairings with the launch of, Got An App For That? Pretzel Crisps® Appetizer Contest.

With countless, mouthwatering ways to stack Pretzel Crisps into the perfect appetizer, the brand is seeking the best recipes from its growing community of 177,000 plus Facebook fans.  From now through April 9th, participants can submit one recipe in each of the following six categories: sweet, spicy, meat, veggie, cheese and bacon.  In order to enter a recipe, participants must photograph their creation and then submit it along with their recipe to the “Got An App” tab on the Pretzel Crisps Facebook page.

Once the submission period ends, an internal panel of judges will select ten finalists per category and award them one year’s supply of Pretzel Crisps and the “Got An App For That?” appetizer recipe book featuring their entry.  Then from April 12th through the 23rd, Pretzel Crisps Facebook fans will be able to vote online, once per day per category for their favorite pairing.  The six final category winners will be determined 100% by fan votes and will be announced on April 26th, National Pretzel Day.  In addition to plenty of Pretzel Crisps and the appetizer recipe book, the grand prize winners will receive $1,000!

For more information about the Got An App For That? Pretzel Crisps® Appetizer Contest, friend us on Facebook at www.facebook.com/pretzelcrisps or visit us at www.pretzelcrisps.com.  

About Snack Factory

Based in Princeton, New Jersey, Snack Factory was founded by snack food pioneers Sara and Warren Wilson.  From their humble start selling funnel cakes at county fairs, the couple went on to create New York Style Bagel Chips and Pita Chips (sold to RJR Nabisco in 1992).  Today, Snack Factory is reinventing the pretzel category with the world’s first spreadable pretzel cracker, Pretzel Crisps®.  Rethink Your Pretzel! 

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