America’s Favorite Pretzel Cracker Revamps its Online Product Offerings and

Expands Internet Sales to Facebook

PRINCETON, NJ – March 15, 2012 – In an effort to better service its customers, Snack Factory’s Pretzel Crisps® has partnered with online retail marketplace Alice.com to expand the brands availability online.  While Pretzel Crisps have been purchased through the brands website and various eStores for some time, the better-for-you snack brand sought to meet demand for online store access to its growing community of 176,000 plus Facebook fans.

Members of the Pretzel Crisps Facebook community can now engage with the brand, share recipes and purchase Pretzel Crisps from the convenience of the brand’s Facebook page.  “Alice.com has enabled us to reach new users as well as current users from anywhere in the country,” said Perry Abbenante, Vice President of Marketing for Snack Factory.  “For those consumers who prefer to shop online or can’t find their favorite flavors at their local store, they now have the ability to purchase and sample new Pretzel Crisps varieties from the comfort of their personal computer or smart phone.” 

Alice.com’s retail service provides consumers an efficient and cost-effective way to buy everyday household goods.  As part of the company’s eCommerce platform, Pretzel Crisps will have the ease and flexibility to launch online promotions at the click of a button, providing greater value to consumers.

For more information or to purchase Snack Factory’s Pretzel Crisps, a recent 2011 Inc. Magazine 500/5000 ranked fastest-growing private company in America, visit www.pretzelcrisps.com or friend us on Facebook at www.facebook.com/pretzelcrisps.  

About Snack Factory

Based in Princeton, New Jersey, Snack Factory was founded by snack food pioneers Sara and Warren Wilson.  From their humble start selling funnel cakes at county fairs, the couple went on to create New York Style Bagel Chips and Pita Chips (sold to RJR Nabisco in 1992).  Today, Snack Factory is reinventing the pretzel category with the world’s first spreadable pretzel cracker, Pretzel Crisps®.  Rethink Your Pretzel! 

About Alice.com

Alice.com provides eCommerce and interactive marketing services exclusively to the Consumer Packaged Goods (CPG) industry.  The company’s eCommerce platform allows CPG manufacturers to sell direct to consumer online through a unique online service that provides always free shipping, automatic coupons and a reorder tool that makes it easy for consumers to avoid the chore of running out to the store.  Alice.com is privately held and headquartered in Middleton, Wisconsin. 

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