SIX WINNING WAYS TO BUILD AN APP

Celebrate National Pretzel Day with America’s Favorite Appetizers from the

Pretzel Crisps® “Got An App For That?” Contest

PRINCETON, NJ – April 26, 2012 – The votes are in and America has chosen the very best appetizers from the “Got An App For That?” Pretzel Crisps® Appetizer Contest.  On March 19th, the snack brand began its search for the tastiest pairings from its ever growing community of 235,000 plus Facebook fans and today, on National Pretzel Day, Pretzel Crisps is happy to announce the six winners!

For three weeks, participants were able to submit recipes and photos to the Pretzel Crisps Facebook page in the following categories: sweet, spicy, meat, veggie, cheese and bacon.  Following the submission period, an internal panel of judges chose ten finalists per category to move onto the final voting stage.  Then from April 12th through the 23rd, Pretzel Crisps Facebook fans voted online for their favorite pairings.  Those six category winners, which have been determined 100% by fan votes, will walk away with a year’s supply of Pretzel Crisps, the “Got An App For That?” recipe book featuring their creation and $1,000.  So without further ado, the winners of the “Got An App For That?” Pretzel Crisps® Appetizer Contest are: Felice Bogus (Raleigh, NC), Linda Cifuentes (Mahomet, IL), Jeremy Crow (Knoxville, TN), Cathi Lannone (Thornton, CO), Cheryl Lundquist (Wake Forest, NC) and Miho Okada-Nishino (Palatine, IL)!

“We received an incredible number of exceptional recipes,” said Jason Harty, Director of Interactive & Field Marketing for Pretzel Crisps.  “We knew the contest would be a success, but as always, our fans far exceeded our expectations.  Thank you to everyone who participated in the Got An App For That? contest and congratulations to all the winners!”

As part of the brand’s National Pretzel Day celebrations, “Carl, the Pretzel Crisp” is making its official debut.  Ever wonder what the life of Pretzel Crisps is like?  In an effort to add some color to the imaginations of Pretzel Crisps fans around the web, the brand took an experimental leap into the world of online branded video content and developed “Carl, the Pretzel Crisp.”  The adorably addicting online video was created and produced by Tongal, a creative social platform for sourcing original video content.  You can watch “Carl, the Pretzel Crisp” in his entirety or peruse through the shortened video vignettes on the Pretzel Crisps YouTube page.

To view the winning “Got An App For That?” Pretzel Crisps® Appetizer Contest recipes and to download a National Pretzel Day “buy one, get one” free coupon (quantities limited), friend us on Facebook or visit us at www.pretzelcrisps.com.  

About Snack Factory

Based in Princeton, New Jersey, Snack Factory was founded by snack food pioneers Sara and Warren Wilson.  From their humble start selling funnel cakes at county fairs, the couple went on to create New York Style Bagel Chips and Pita Chips (sold to RJR Nabisco in 1992).  Today, Snack Factory is reinventing the pretzel category with the world’s first spreadable pretzel cracker, Pretzel Crisps®.  Rethink Your Pretzel! 

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