In America, some of our best products start in the kitchens of people with passion.

Meet Sara and Warren Wilson. They met while selling funnel cakes at an amusement park, fell in love and then went into business together. After creating the smash hit New York Style® Pita and Bagel Chips and then turning it over to food giant RJR Nabisco®, they decided to “Rethink your pretzel!®”

In 2004, a great new brand was born and the Wilsons couldn’t be happier. And so are millions of snackers all across America.

We Reinvented the Pretzel to Create a Wholesome, Healthy and Versatile Alternative to Snacking

Since 2004, Pretzel Crisps® have been a modern twist on an old favorite. They combine the best part of the pretzel – all the flavor and crunch – but lighter, crispier and more versatile than ever before.

We're the world's first spreadable pretzel-shaped cracker. We've won over the hearts and taste buds of snackers everywhere with a pretzel that's thin, crunchy, and has high-quality ingredients and sweet and savory flavors.

Engineered for Food Pairings

The exceptionally thin, flat-baked pretzel crackers have multiple uses in snacking. Whether eaten straight out of the bag, paired with other foods like meat, cheese, fruit and veggies or “skinny” dipped in your favorite low fat dip or spread, Pretzel Crisps® are the perfect snack to share with family and friends.

So, 'bag' the chips and reach for Pretzel Crisps®!  One bite and you’ll rethink your pretzel

Recommended by Dietitians

A perfect snack for those with special medical needs like diabetes and/or high cholesterol.

"Pretzel Crisps® does not contain trans or saturated fats and have only 21-23 grams of carbohydrate per serving (1 ½ carbohydrate exchanges). People with diabetes can easily fit Pretzel Crisps® in carbohydrate meal plan as a snack or with a meal and not raise blood glucose levels dramatically."

- Emily Mitchell, MS, RD, CSSD, CDE, Registered Dietitian, Certified Sports Specialist Dietitian, Certified Diabetes Educator